When I was just out of school, I showed my portfolio to a few Salt Lake City ad agencies. Ryan Anderson (now at Fluid) was one of the of the art directors I met with....
13 years later I got a call from him for to do a call for entries poster for the SLC chapter of the American Advertising Awards.
The four taglines to pick from were - Dog and Pony Show - Fight Like A Dog - Dog Eat Dog - and - Calling All Publicity Hounds.
The other two illustrators were Christopher Thornock on the left and David Habben (who referred me) is on the right.
Here's a gif of my process. They asked me to do some type for it, but I only did some dummies of it, because I knew that they would have to tie all these together with a unified type and that's what's ended up happening.
Photos from the awards gala. It's so great for an ad agency to center a campaign around illustration. Kudos to Fluid.
What happened to - Calling All Publicity Hounds?
Well the printing sponsor only wanted to do 3 posters apparently, which after I heard it saddened me, because I had almost picked that one.
So I tried to save it. I did a quick version in photoshop for the entry website.
It didn't end up being used because it just didn't fit the sepia look that evolved in the end, but I thought it was worth posting here.
In 1995 Alison Hargreaves, a pioneering female mountaineer died soloing K2.
She was literally blown off the mountain.
Here's my illustrations that ran with poems by Helen Mort about her life in the latest issue of the Alpinist. I was thrilled because I rarely get to illustrate poetry, but worried too because it was rare for this magazine to use illustration, so I knew there would be hiccups.
Initially the direction I got was: airy, poetic, ethereal, soft, lots of white space.
Which I totally misinterpreted as softening the subject. They hated the sketch. I should have sent more sketches like I normally do.
Needs more "foreboding." I can do foreboding. Did foreboding more tied into mountaineering.
Round two was better.
Here's the cover and opening spread. Below is the title of each poem and a brief excerpt and/or backstory.
Descent - parting the makeshift curtain of the night and gliding through. Climbing as a young girl.
Prayer - crows wheel arcs of undramatic flight and when you touch the rock your fingers hold. Climbing in Scotland
Kiss - A few weeks after her first rock climb, Alison kissed a boy for the first time. Unlike her climbing, the event was recorded in her diary without detail or comment’
Home - 'You want to smash the bathroom mirror and replace it with a sheet of ice' She is stuck at home in England with an injury
Norwand - You wish that you could reach beneath your skin and hold the baby’s fist in yours She was a mother of two and climbed the Eiger pregnant
Above Cromford - routes so graffitied that you’d sink your fingers into letters, pull on the initials of the dead. Climbing K2
Routes - She died at age 32 on K2, she had just soloed Mt. Everest without oxygen a few months before.
Art direction and design was by Mike Lorenz, thanks Mike!
This was a piece for the Huffington Post Magazine on Universal Music's takeover of EMI.
Since the magazine is made only for tablets, in this case the user changed pages vertically, so this "spread" was the result, designed by Martin Gee.
But it's not really a spread, that word implies horizontal expansion...
There's probably a proper design term for it, but I don't know it.