SEPTEMBER 21, 2007
WSJ (Europe) called with a v pleasant assignment last week. I think they'd got in touch off the back of my vaguely fashion-related stuff on theispot.
the final image- space top and left for masthead, header
The subject was the rash of cafés and restaurants springing up in Milan extending the brands of various high-profile designers (D&G, Gucci, Armani, Bulgari, Trussardi). Cool to combine some detail and humor with a little style.
I could quite get used to doing stuff in this vein- having a dig at fashion's self-importance (and the earnestness of its followers) whilst secretly enjoying the shallow ostentatiousness of it all.
Roughs- 2nd one rejigged to accommodate text. Quite a slick sketch and a level of finish some of my longstanding clients may not recognise