Social Security Retirement Guide
posted:
The pending election will help determine, among a dizzyingly large host of other paramount issues for the U.S., what will happen to the future of Social Security and Medicare.
Late this summer I worked on a very fun project, an illustrated brochure done for the Center for Retirement at Boston College. One of my all time favorite people to work with, Ronn Campisi, brilliantly art directed and designed the lovely little book. A big thanks to both Ronn and The Boston College for deciding on using illustration for such a project.
The brochure is actually an excellent, clearly written little packet of key information centering on the best approach for an individual to claim their Social Security benefits. Titled "The Social Security Retirement Guide", the nature of the content was essentially fact driven. To give it some graphic punch and levity, I tried to find a way to represent pathways, money and information all with one symbol - and do so in a way that made for flexibility and simplicity. I chose the ubiquitous circle.
After the artwork was completed it was presented to a focus group, never a reassuring sign from my experience! Somehow the illustrations made it through relatively unscathed, except for a few minor changes. One of these changes was that the original cover image, which had just one character - a man- needed to include a woman as well.
Late this summer I worked on a very fun project, an illustrated brochure done for the Center for Retirement at Boston College. One of my all time favorite people to work with, Ronn Campisi, brilliantly art directed and designed the lovely little book. A big thanks to both Ronn and The Boston College for deciding on using illustration for such a project.
The brochure is actually an excellent, clearly written little packet of key information centering on the best approach for an individual to claim their Social Security benefits. Titled "The Social Security Retirement Guide", the nature of the content was essentially fact driven. To give it some graphic punch and levity, I tried to find a way to represent pathways, money and information all with one symbol - and do so in a way that made for flexibility and simplicity. I chose the ubiquitous circle.
After the artwork was completed it was presented to a focus group, never a reassuring sign from my experience! Somehow the illustrations made it through relatively unscathed, except for a few minor changes. One of these changes was that the original cover image, which had just one character - a man- needed to include a woman as well.
