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Adam McCauley
UK
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These are some images recently created for British clients. First up, a cover story for a British trade magazine called Financial Management. It was sort of like a SooJin assignment, where I was only given the headline: Cash is King.  I felt fortunate, as it was of course a rich set of words to work with (har har). As always, avoiding dollar bills - or even worse, British pounds, which are hard to iconize anyway, was paramount.  Coins are a much nicer, more abstracted form.


This piece was commissioned as "wallpaper" for a new start-up file-transfer website. 
 
Again, a streamlined one word assignment, "Simplicity".
 
That's a lil' minotaur marching into town.
All images contained within this post ©Adam McCauley

This piece was anything but simple, a print ad for a prescription drug for folks who have trouble controlling their bowels.  The client Wooley Pau wanted a sort of MC Escher "tesselation".  Tesselating a toilet into human beings was...an interesting challenge.
 
Posting this, I'm noticing a lot of yellow.  I guess I've been influenced by the summer sun.
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