Bill Mayer
The State of Recordkeeping - PLANSPONSOR
PLANSPONSOR July 2017 Issue. Art © Bill Mayer.
 A great new assignment for SooJin, Well all assignments for SooJin are so much fun...this one no diferent... the constant preasure to evolve...This article was an interesting starting point. I did a bunch of thumbnails directions like usual all over the place... some false starts too much accounting... luckily SooJin found something she thought worked. I did a tighter sketch and then started painting. W ehad a trip planned to open up the cottage and check on thigs . Been some serious flooding on Lake Ontario. One of our neighbors had five feet in his front yard. Some poor watershed mamagement comeing back to bite the township with all of the new development. I wanted to give these giant plants an impressive scale so naturally adding a spectator
 My first bach of thumbnails completely off base. I had forgotten the unspoken thing we all must remember. No guys in suits,accounting machines andoffice tools. and SooJin gets me back on track ... for God's sake something with out a monkey please... I think I just went too litteral and not really the right feeling. 
These were working much much better... Some great ideas here I may come back to later... but deadlines closing in...
Tighter sketch of man eating plants I found reference on some beautiful pitcher plants and adapted them into the composition...
Some beautiful type design makes it all work. Much thanks to SooJin and the PlanSpponsor / Adviser folks... Allways a joy to work on one of these. 
George Orwell's Animal Farm
One of my favorite pieces.. "The Confessions" I started our with the intention to paint napoleon towering behind a pile of bodies... but settled on this one... © Bill Mayer 2017 Easton Press
Black and White Chapter heads.... Our Leader, Comrade Napoleon. © Bill Mayer 2017
Toward the end of last year I had a great opportunity to work on one of my favorite books, George Orwell’s Animal Farm, for Easton Press. I have to admit, I hadn’t read it… I know, such a classic… When I talked to Lee about it, she said she read it when she was a kid, and to her it was just a really sad story about a horse... Okay, I'll read it....
I wanted to make my own visuals, not based on anything; on anyone elses interpetation. After I read it I kind of agreed. it was a really sad story about a horse. But it also had some resounding parallels with modern day politics. I chose to keep the story as close to the actual descriptions of characters and scenes. I didn’t feel it was just a manifesto about communism, fascism…
Certainly as I worked through the visuals I tried to research each animal as far as breed and appearance, as Orwell had meant them to be. (Napoleon was a Berkshire Boar, while Snowball was a Middle White, a british landbreed)
From Wikipedia: Animal Farm is an allegorical novella by George Orwell, first published in England on 17 August 1945. According to Orwell, the book reflects events leading up to the Russian Revolution of 1917 and then on into the Stalinist era of the Soviet Union. Orwell, a democratic socialist, was a critic of Joseph Stalin and hostile to Moscow-directed Stalinism, an attitude that was critically shaped by his experiences during the Spanish Civil War. The Soviet Union, he believed, had become a brutal dictatorship, built upon a cult of personality and enforced by a reign of terror.
Orwell described Animal Farm as a satirical tale against Stalin, he wrote that Animal Farm was the first book in which he tried, with full consciousness of what he was doing, "to fuse political purpose and artistic purpose into one whole". 
Top left Rooster, Eleanor, Moses, Boxer, Cow, Squealer, Molly, Sheep, Benjamin © Bill Mayer 2017
Forest acted as my editor in trying to help me stay on target with the text and descriptions of scenes. I ended up doing 10 color illustrations and 10 chapter heads as well. Can’t wait to see the finished books, so far we have only seen a mock up for advertising. There will be a limited 1,200 copies available through Easton Press. All signed and beautifully embellished gold and leather covers.The illustrations will be hand-mounted into the book as they were in the limited first editions of Rackham and Dulac from the early 1900s.
Many thanks to Easton Press and art director Michael Hendricks.
"Old Major’s dream" ©Bill Mayer 2017
"The Farm" © Bill Mayer 2017
"The Shrine to Old Major" © Bill Mayer 2017
"The Battle of the Cow Shed." © Bill Mayer 2017
"Snowball Draws Up Plans for the Mill." © Bill Mayer 2017
"Our Leader, Comrade Napoleon, Father of All Animals, Terror of Mankind, Protector of the Sheep-fold, Ducklings' Friend " © Bill Mayer 2017
"The Confessions" © Bill Mayer 2017
"Snowball's Ghost" © Bill Mayer 2017
"Boxer," © Bill Mayer 2017
"Napoleon and his Favorite Sow Eleanor" © Bill Mayer 2017
Loyal and hard working till the end. Boxer breaks down and is sent off to the hacker... Napoleon assures everyone it's a hospital wagon that has just not been repainted...RIP Boxer
Radio Flyer's 100th Anniversary Kid's Travel Agency
Radio Flyer's 100th Anniversary "Kid's Travel Agency" Posters.

Radio Flyer is hosting the first ever kids travel agency to celebrate 100 years of inspiring imaginative play and unforgettable adventures. At Radio Flyer Adventure Travel, children are introduced to impossibly wonderful destinations they can visit only with their imagination and a Radio Flyer.
"See Octopus Shiny Treasure Bay" © Bill Mayer 2017
 A new poster for Radio Flyer. FCB had a great idea to inspire kids to use thier imaginations through a series of travel posters to fantastic places that only could exist in dreams. the instructions and specs for the poster came in with a huge packet of materials and spec. More than I ever remember getting in the past on any project... But once I had gotten through going over all of that. It just started off in the normal way all jobs do, with a little research looking at old travel posters to get a feel for the atmosphere and feelling of a vintage poster to a fantasy destination. I am always drawn to bold, simple images so I explored in the thumbnails various compositions tackling the manditory elements. I wanted the octopus to be huge, larger than life. Looming and imposing, but not scary. I decided to make the wagon into a ship.

I tried two directions: one, the octopus as the island towering in the distance; the ship and kids in the forground. The other using the wagon as a bathysphere, exploring an underwater world in search of treasure. I'm not sure they really got the underwater thing from my thumbnails, but Kevin picked a couple very similar directions and i started refining the sketch.
thumbnail for Octopus Shiny Treasure Bay. They picked #1 and #8 both very similar directions.

Slightly tighter thumbnails working out proportions on size of the boat and octopus.

Final sketch with type

In process art for the octopus almost finished....
I know, airbrush, it's just so much faster for me... Some textures and highlights I will add in Photoshop later....

I wanted to add some cloudy atmosphere to separate the background, make it lighter against the silhouetted kids and boat. I decided to do the kids and boat separate from the octopus to give me the option of adjusting the size and placement. I added distant mountains, birds, and treasure to reinforce the size of the octopus without reducing the size of the kids and wagon. Ultimately I decided to have the ship coming out of the shadow slightly to allow some details to show.

When I first pulled everything into the poster I loved how the wagon and kids looked just floating in the sky.... After I had put the final poster together I roughly pulled together a variation to show the Art director. Ultimately they decided to stay with the original design.

I was really happy with where this poster ended up. I was great fun working with Kevin Grady and the creative team at FCB. They gave me a ton of freedom and that always pays off in the final result. Cant wait to see the final 24x36 printed posters... So much fun. I need a few more of these to work on.
A Time For Reflection - PLANSPONSOR's Year In Review
It's been sometime since I had done an illustration for SooJin. When I got this email about this project I couldn't wait to get started. It seems lately kind of a competition in itself. With all of the fabulous talent in each publication. You really feel you need to do your best. But when it comes to start it's just going to be such a joy.... Where do you start I did the normal thirty plus thumbnails and she picked two directions she felt would fit. I thought the one that worked best was number 26. I thought I would play around with the feeling and design of the image in two separate directions. One in a more classical style, probably painted in gouache to get the feeling of it coming from the past. The second one digital, and using a very different pallette. Cool colors and warm lights. They each had a very different feeling about them, but the warm colors seemed to work the best.
 I loved the concept of looking into the past to find direction toward the future. It seemed to mirror some of the work I had been doing the last few years... this idea of using clocks seemed obvious, but most of my concepts are... I felt the color was an important part of the concept so I took the time to work up a little color study to give SooJin and myself a better idea of what i was thinking.
 I painted this little painting in gouache and certainly did a bit of tweaking to try to push that warm glow I was going for.  The conversion to CMYK seemed to kill the color a bit. We tried many many variations trying to get that luminosity back, finally got the best we could.  
 I was very pleased with the way this came together. In some ways a perfect way to use a more classic style. The design and layout done by Cherese and Alanna at PlanSponsor were so eligant and tastefully put together... These Ladies are so good. Much thanks to all of the folks at PlanSponsor and to SooJin. Always such a joy to work on one of these!
Some Beautiful Type design from Cherese and Alanna and the design team at PlanSponsor/Strategic Insight...
A Beautiful Spread design from Cherese and Alanna and the design team at PlanSponsor/Strategic Insight...
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