I got an email from Minh at New York Times about a little spot illustration for a story he said he would love for me to do. I can remember reading it, thinking, "Edel must be on vacation…" Anyway, a great little story about how “we seem to be losing the digital right to be forgotten or deleted." In Europe, there are legislations for consumers (if they wish) to have their personal information be deleted from company data banks. In the US, there’s no such thing. These companies need to keep your info so they can sell you stuff and trade it w/ others. Seemed pretty straightforward, so I shot him an email back and we chatted. He told me I could work in any style I wanted. We decided to let the thumbnails lead us in a direction for style.
I started off with a few random thumbnails of a man erasing himself and variations on other disappearing acts and these seemed like they were going no where. Then I stumbled on the idea of having the words coming out of the figure. This series of thumbnails are all loosely based in that same direction. A pretty good bunch of thoughts and some great little drawings in there so I sent them off to Minh to get his response.
One last little thumbnail, the article started off talking about going to the dentist and all of the information they would collect. It ended up on the same subject. So I thought they might want the spot to tie into the copy a little stronger. This little image popped up. A toothbrush with the words dripping from it... I wasn't really sure the right way to convey the personal data, as words or zeros and ones. I talked this over with Mihn and we decided on the zeros and ones, keep it simple and not get caught up in the details about the information being stored." Are you overdue for a dental cleaning? Want to recommend your dentist to a friend, write a review of his services, or try the Invisalign brand of clear braces?..."
A little side note, I always ask my wife Lee to pick her favorite. Without fail, she will always pick the same as Mihn. Number 3. He liked the simplicity of #3 and how it got the idea across without adding any other comments into the illustration. Simple is good… We talked about style and decided that the airbrush style was not right for this one. He had seen some of the little three-color line things I had been playing around with. After all this great direction we’re off and running.
After lunch I started drawing the idea. It was so simple, and i was having a great deal of trouble keeping it that way. I started trying to add more character into the drawing and I stumbled on a couple of great character studies, one of a kind-of heavy guy that I fell in love with and desperately wanted to make work. But rather than sending a sketch, I put it together in color and sent it off to show Minh.
I had already started working on alternatives when I got Minh’s call. He said he had real problems with this direction. Although he liked the character, he thought it complicated the concept. I mean, who is this funny fat guy? Why is he peeing all over himself and why are you making this so hard on yourself? These little thumbnails are so nice and simple… Okay, Okay. I get it… simple is good…
Simple is good… But still, it just seemed too easy to just do the thumbnail. So, again, I drew and rescanned the figure in and put together little roughs to see which one would work the best. I loved the stark black figure on white and no matter how many textures and backgrounds I tried I still kept coming back to that solid black on white with limited color....Simple is good, yes....
I put together four of the little drawings into the concept to see how they worked. Two were working pretty well. This was pretty easy to do because I already had all of the numbers in a folder so with a little tweaking I could pull them around and get a basic sense of how this was going to work...
I had two contenders in the end that I felt strongly enough about to offer them up for consideration. I think they both had things that worked really well so I would not be unhappy with either direction.
Minh called me and said he and the writer had gone over both of them. It’s funny how drawing can sometimes have a feeling that may seem to add something intended or not. Ultimately he said he felt the one with the face had more empathy. The dark figure looked too evil. I guess it was those glowing eyes.