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TRUTH TV Spot

JULY 9, 2007
Fixed the link!

I did this TV spot recently for Crispin Porter and Bogusky, the agency who gained their fame on the heels of the TRUTH anti-smoking campaign.  I stumbled onto the idea for the spot after hearing "The Langley School Music Project", a collection of recordings made by an eccentric choir director and his junior jigh class in 1976.

I created the basic elements/objects traditionally, then scanned them into photoshop.  I animated the spot in Adobe AfterEffects - the final movie render took the computer 38 hours to process.

The music is not cleared yet and no air time has been set, so please keep it in the family.
Topical: Animation/ Motion