An entrepreneur's 5 year journey to take his home-spun ginger beer brewing company public, HIS way, made for a fantastic assignment for the Feb issue of INC Magazine. Blake Taylor, INC's Creative Director, was an absolute pleasure to work with, balancing the needs of his editors with the need to have some fun.
The story is a profile of Chris Reed, the ex-hippy entrepreneur who started Reed's Ginger Beer out of his Venice Beach bathtub in 1987. Five years ago he decided to generate much needed expansion capital by doing an IPO. Unfortunately the hippy side of him told him that he could buck the system and do it on it own. The story accounts the journey, his battles, and the result.