Can tweets be a force for positive change, can 140 characters make a difference? Can we Facebook our way into a brighter future? I wrestle with friend requests and retweets and end up scratching my head most of the time.
It is easy to dismiss social media as glib and superficial, but it is also becoming a part of our day-to-day existence. If you dig a little deeper, it's complex. The image that came to my mind when I was given this assignment was very clear in my mind. I worked feverishly to establish the elements in the sketch for this cover.
I hadn't worked with David Herbick before this assignment and was really impressed with the design work he has done for this client. A really nice fit with the layout and look of the magazine. Science geek meets serious social media ideals.
You can read the article here