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Daniel Pelavin
Why 1938?
posted:

Years ago, I acquired a collection of old matchbook covers and, taken by their
sophisticated simplicity, vowed to share these lost and forgotten treasures one day.

This year I’ve recreated a dozen of them with careful attention to detail, down to the naive typography, less-than-perfect printing quality and softly tarnishing metallic inks.

As we travel that thin line between yesterday and tomorrow, it’s so easy to become attenuated to the wonder that lies in every moment.

So, for this season of renewed hopes and aspirations, I offer 365 days of a new year couched in the kinder, gentler imagery of one past with identical dates, that you may, occasionally, awaken from your daydream to delight in the infinite nature of time.

Very best wishes for the year ahead.
 















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