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Daniel Pelavin
Brother can you spare a mutual fund?
posted:
Headline for today's WSJ story about some very expensive (and frighteningly grotesque) homes that are going up for auction because nobody wants to buy them. "I need to see more prestige" said the editor. "Hmm, maybe some fancy swashes and a little gold leaf" said the illustrator. "Love it!!!" said the art director.
You can never have too many rough sketches

With rough sketch as a template, creating the letterforms is child's play

With fill attribute applied, the message begins to take form

The final trick: get the whole thing to read against a very costly chunk of multicolored sky



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