A gift from Macy's
It began in the usual way, with an email query about designing a gift card for Macy’s men’s store. I responded promptly including links to my best work.
Thus began my hopeful adventure to create something that would not only be widely viewed but, also facilitate the admirable practice of gift-giving.
I proceeded on the journey by spending a pleasant afternoon on 34th Street in the world’s largest department store going from register to register scoping out the variety of colorful and festive gift cards.
Although I was sent sample of my previous work as inspiration, I dilligently sketched out a variety of options. It’s always useful to provide choices and, you never know...
from my b/w roughs, made it clear I should not veer too far from the sample. Since it was a piece that I had always likeed, I proceeded happily to appropriate my own work.
Art Director Alexis was very helpful to work with. She asked for only a few moderate explorations following the first color sketch. I can only imaging the torturous meetings from which she shielded me. Illustrators who complain about the adjustments or modifications need only attend one meeting with the “powers that be” to be forever gratful for the interference frequently run on their behalf.