I know I'm fakin' it
SEPTEMBER 19, 2018
I'll usually create a handful of different styles in rough sketches but, the design is always driven by the shapes of the words.
Starting with the chosen rough as a template in Illustrator, I created the art in line and gradually moved towards tone and contrast, eventually arriving at a weird green/yellow combination that I couldn't get out of my head from the beginning of the job.
While obsessing over the art during a last minute, late night session, I adjusted it to a slightly more mellow palette, including "leather grain" and "metallic foil embossing."
© 2024 Daniel Pelavin