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The way I see it.

JUNE 2, 2021
The sketchbook and attendant tools.
The way I see it, there are three parts to every assignment. Working backwards from finished art: the final piece, which you try to love but, can't help finding all the stuff you wish you'd done differently. The sheer exhilaration/exquisite torture of surrendering your soul to Illustrator during its creation, and the logical process from sketch to finish which you never could have even imagined at the outset.
 
As this was my fifth opportunity to do a "Largest Money Managers" cover for Pensions & Investments, there's the added incentive to find a unique point of view. Always grateful to art director Gregg Runberg who has the patience and trust to deal with my unintelligible sketches and and distracting wisecracks.  
Previous covers.
Has he still got it or what?
The evolution of tight sketches. I only showed the one on the right. Although I had completed the lettering on the left, it didn't work so, fortunately, I had the presence of mind to redo it.
How many ways can you show a bank facade and still get typography big enough for a cover headline?
Drawing letterforms from the inside out rather than from contours.
© 2024 Daniel Pelavin