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Mugging Starbucks
posted:
When you're in line at Starbucks you may've noticed a few things to purchase. Implulse purchases. One of the curious items you find are mugs. I've become familiar with these mugs (Jody buys them up wherever we go) but they're not cheap. 
This is the line they use, or used. As you can see there is an "old world" vibe with the arcane Roman typograhy and rustic touch. One part French Country, the rest I don't know- the aesthetic doesn't land anywhere specific. 
Here is a closer inspection of Ohio
from the flagship store. Look how many there are! I would guess, from a production standpoint, you're minimum 2C with a 3rd cup interior coating.
Here are their latest mug designs. your thoughts?
Before you answer that take a look at what came shortly after Starbucks released the newer, more colorful campaign. This is Dunkin.
Here is the full line of Dunkin mugs. 
 
They don't stray too far from the DD brand color palette. One might say they did a slightly better job than Starbucks. Still, the hand of the illustrator isn't present in any of the designs. Not to say "anyone could've done it" but these follow a broad spectre that doesnt make me feel like I'm getting something special.
Here is a quick render of what St Louis might look like. Over the years I've drawn at least 20 cities. These tweaked comps arose from a campaign I did for Ford in 2004 with JWT/ AD: Matt Dimmer. Around that time I scribed a "Dunkin' what if" similar to this. 8 months later Dunkin cam out with "America runs on Dunkin'" The agency, HillHolliday, was a client and never made mention of any "borrowing" but my eyebrows rose a little when I saw it. That little running character? I'm not gonna post the date stamped images but it's close. If I get time I'll dig em up and post em here.
 
In interim, what are your thoughts on these mugs? The production is lower cost but the aesthetic- though not fully resolved- is a bit more specific. I'd probably hand draw the images using my new Kuretake brush.
The idea here is that, aside from the collection aspect, is that you can line up the mugs and link, or string them together on a shelf in the order that you collected them.
close up
Logos 1990-2015
posted:
Heres a peek at some of the marks I've designed over the last 24 years. There are one or two that Erik T Johnson or T Fuchs drew. I'll have to scrub those out so they don't ask for any royalties:)
Urgh. What a long strange trip eh? Would you believe it if I told you 85% of these were free, fake, killed or pillaged? Anyhoo shoot me your thoughts. One day I'll make it big and you can shoot me too. -F Sock
various marks from 1990-2014.
various marks from 1990-2014.
various marks from 1990-2014.
I nonetheless reccomended one- and only one- designer who I believed would do an excellent job - Felix Sockwell"
— Steven Heller
I've got Heller on the hook to write my forward. How do I do it? If you've something to add on the back flap pls make sure its selatious and provacative. Don't make me reach into the grab bag of World Cup logo comments!
mind body green
posted:
Came across one of those logos you can't stand to look... primarily because it wasn't illustrated professionaly. I don't know if mines too much better but it was one of those things I had to do. Thoughts? Seems like a good company from what I can tell
drawn in 2.3 hours using scrap from Sony and New York Times Science section icons
Made in NJ
posted:
Bruce ® Felix Sockwell 2014
detail
below are some images and an interview with Chris Gash about our upcoming show in Montclair, NJ
Daniel Hertzberg
Chris Gash
Joe Ciardiello
Edel Rodriguez
Ana Benaroya
Greg Betza
Wes Bedrosian
Despina Georgiadis
Lara Tomlin
 
Chris, what inspired you to host a gallery showing of illustrators in New Jersey? 
 
The idea came together as I realized a lot of artists I admired lived here. Plus I love that we're so close, but just slightly down and to the left of New York City, this epicenter of illustration. Understandably no one mentions New Jersey when they talk about illustration and yet here we are. I remember emailing Hertzberg right after New Year's Day last year and mentioning it to him, and then to Wes and Betza. I remembered you telling me at the NYTimes one night that you were here, and that Lara lived in Maplewood. I heard Edel was here, and Joe, and Ana and I met at an opening and I loved that she was in Jersey City and staying there. Everyone always seems to be on their way to Brooklyn and it was cool to hear the opposite. I had no idea how to do any part of this so I just picked a gallery that I knew in Montclair and sent an email. I never expected a reply at all and when they said they were interested I realized I had to actually make this happen.
 
Montclair, as far as New Jersey cities go, is pretty urban. How do you like living there? is there an illustrator click that hangs out similar to "creative Mornings" In Brooklyn?
 
I moved out of Montclair about 10 years ago and I still miss it. It's a great city. I teach at the University so I'm there every week and it seemed like the right place for the show - close to the city, easy to get to and has a long history with artists and designers. In addition to the galleries, Montclair has its own art museum and hosts a pretty big film festival. I don't think there's a "spot" yet but a few of us have been hanging around Red Eye for coffee and illustration shop talk.  

How did we get Joe and Edel to contribute original art for the show? I was initially convinced everyone was going to phone it in.
 
It was a very clever ruse. I had to make it seem like it would be easy and then once everyone agreed I made wild demands of their time. I emailed everyone these little NJ state silhouettes and I fully expected them to just doodle a little face on it. Instead, I started getting back all these crazy illustrations, it was pretty exciting. Me getting a drawing from Ciardiello…crazy.

You're primarily known for your illustrations in the New York Times. What is your most memorable experience with that gig?
 
Last year I ended a 10 year run with a weekly spot in Business Day, and 2014 is 10 years illustrating for Science Times. My first pro job ever was for Heller at the Book Review and I've since gotten to work with Nicholas, Brian Rea, Alexandra, PBS, John Hendrix, Steven Guarnaccia, and Matt Dorfman at OpEd…it's tough to pick a highlight from that lineup. Certainly one of the most memorable experiences was a live drawing video for Science/Health that was shot in a photo studio at the Times. That was one of the most exciting projects of my entire career (there's a link to it on my site).

Tell us a little bit more about the show and what patrons can expect in April.
 
The show is 10 illustrators living and working in New Jersey. They're from all over, and most have lived in NYC at one time or another, but they're all in NJ now - Ana Benaroya, Felix Sockwell, Lara Tomlin, Joe Ciardiello, Despina Georgiadis, Edel Rodriguez, Daniel Hertzberg, Wes Bedrosian, Greg Betza, and myself. Some of the art is published illustration, some is personal work, and some are brand new for the show. There will be a few pieces from each illustrator and possibly a pop-up gift shop with various products from the artists. The show will be up for two months but we hope to see a lot of people for the opening on Saturday April 19.

 
Hope to see you all in April. Pls RSVP on our FB page so we know you're coming. We'll have all kinds of things for sale; prints, posters, stickers, maybe even some Bruce car magnets. Peace, FS
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