a few weeks ago I was doing some authenticity/ letterpress research for Arturo's Osteria of Maplewood. It sent me back to the website of Louise Fili and I smelled something foul. After about 5 fimutes it hit me; Marie's of Chatham had the same logo as Aventino of Texas.
I sent the disparity to Marie's and let it sit a week (apparently they had replied to my facebook e mail acct which I don't check). Another post to their FB fan page I recieved a note from a distressed Marie. I went on to tell her about Louise Fili and asked who designed her logo. I sent the evidence to Steve Heller and Louise and someone @ Logothief posted something on it. Von Gitschka, Mirko Ilic and Bill Gardner are usually the stewards of the industry and I always appreciate anyone who dons the graphic design cop uniform
apparently Marie's, before they became famous on Diners Drive ins and Dives, didn't have much budget for a logo so they spent 24.95 on a "smashing" logo from an overseas company that promised dozens of options.
I tried to convince Louise to help Marie's out with a new logo but unfortunately she was on vacation and not able. She asked me to do it, which to be honest I felt kinda weird about but went ahead anyway. Carl, Marie's husband called and apologised and we seemed to be on the same page. So my first idea was to redraw their mark in the spirit of the original, portraying poultry and meat in addition to the pork. Apparently in NYC displaying a pig in your window is a sign that you're not kosher. In TX it means you're a BBQ.
70% of the menu at Marie's is poultry. So I chickened out (as did he)
I can't say how much pork they serve, but I had a decent pig offering.
This one- another from the scrap yard, sent to pasture- I drew for Joe Marienek and Micheal Bierut a few years ago.
ultimately Carl and Marie felt we needed a pig that resembled their original (which wasn't really original). So I did my best to retool it in my linear drawing style. The type is also hand drawn and fitted into a shape similar to their previous shell
to help solidify their new identity I offered up a number of ancillary items and ideas
this wednesday i will be dropping by with the kids to meet Carl and Marie, eat and get paid. It's not their fault they got swindled by a bad vendor. We all learned a little lesson here and Carl was kind enough to double my fee and I'm using it to spend at the restaurant. I've been there quite a few times and we really enjoy the brick chicken and friendly atmosphere. cheers peeps
This is a recent identity I worked on with a young and presumably fashionable gentleman named Ben Kucsan of London, for his start up company, Thread.com. Thread.com is a place where you go when you can't think of what you'd like to wear so you pay someone else to do the thinking for you. Brilliant right?
Me: "I can't decide what to wear to next week's Pride festival. Perhaps if I log on to thread.com they can send over a few strapping individuals to go out and buy a $300 leopard skinned thong while I draw the logo for their company" Oy.
So before I get to the work, I want to show you what Ben eventiually chose; a T in a square. Now, I have nothing against Ts or squares but this idea might strike some as analogue. Scientific table of elements comes to mind. JCPenney's new square mark. This isn't something you can own exactly. Is it?
This is Ben. The guy who hired me. Say hello to Ben. Hi Ben.
There is a touch of irony to this story because Ben, like myself, is a graphic designer. And like Ben's idea for thread.com, he chose to outsource designing his logo to me. Only I gave Ben a pass on paying the usual "half up front" because he seemed genuine.
Ben owes me 1,500.00 USD for the design. $80 for Ale Paul's type. and another $500.00 for me having to spend time shaming his ass here on Drawger today.
are these the stylists? clients? thread.com is prettyfuckingstupidifyouaskme.com
this was my first thought on Ben's logo.
Ben's brief: "We were thinking about taking inspiration from the name itself ever since landing on the name, and once I saw you Fashionista treatment, I felt "that's exactly it". That's the attention to detail, weight, balance and the treatment we were dreaming abut having for Thread."
this is the image Ben referenced, my logo for Fashionista (here you see the before and after). "that's it exactly" led me to believe I would be drawing thread.com as thread.
You can read the process for Fashionista mark here.
This is what Fashionista looks like today (not my treatment, but OK)
So, after sharing the thread sketches to Ben, he says: So I've spent a lot of time thinking about why I don't like the word-picture of Thread that much, and today we managed to identify the single biggest one with my co-founder: With this sort of "cursive" treatment we always end up with having the letter "r" in a style people not use any more. This instantly dates the feel of the logo, and instead of feeling modern and hip, it just feels old, dated, and even hard to read.
Prior to contacting you, I've looked at around 500 cursive fonts and pretty much all had the same problems. Also we have aother problem with the "T" and the "h" being so close to each other in the front.
So, we're pretty much on the side of giving up hope on the cursive treatment, cause it just isn't IT, what we've hoped for. But.
We'd like to give it one last chance, if you'd be up for it, namely replacing the traditional "r" with a treatment that would give it a more modern flip. Also, I quite like the triangle shape as for the weight and dynamic for the word, so having the "T" as the biggest letter and everything getting smaller from there to the right.
I asked a few friends (typographers with more expertise than me) what they thought and you can read that below.
would you like to argue taste in typography with Jonathan Hoefler Ben? You may want to outsource that job.
my initial attempts at mending Ale Paul's "Business Penmanship" letters to satisfy Ben's lower case r fetish
a last ditch effort to make Ben and the letter Nazi's at thread.com happy.
welcome to the shit list Ben!
I gave you at least 6 months and 3 polite notices. Now, Ben Kucsan of London, you shall bask in shitsville.
Would anyone like to give young Ben some advice? His e mail is email@example.com
I have to admit, I had never heard of this gaming company when they (OK, their design firm) called looking for a logo redesign/ exploratory. In the end they (wisely) chose to sit, or stay with their original design. I show this work only to impress my WWFers that I actually am challenged with "real" work from time to time. Before I show the work I thought to highlight something you may have noticed, being a visual person. Do you see something odd in this WWF logo? The answer will be divulged at the end of these sketches.
Times up. Come up with anything?
W is worth 4, not 5
O is worth 1, not 4
WOW is not WWF
OK, you may now get back to scoring points with Words.
One of the fun things about my job is punking old timers like friend, client and legendary AIGA lifetime acheivement award winner Steve Frykholm, Herman Miller Design Director for some 34 years. A real character and joy to work with. So when Abdo Saleh Executive Design Director at BrandCentral/ Beirut called asking for stairwell drawings, I knew where I'd push Steve. Down a stairwell. Hey, at least I drew him as a young artist.
back and forth/ tweaks with Abdo.
steve heads downtown, behind former CD Peter Bell of Fairly Painless advertising.
they tried having an artist/ painter apply the lines. twice. finally they sent out for vinyl stickers and had them match my drawings exactly.
rick vanderleek, AD at Fairly Painless.
redrawn from a Facebook job
thats not a third leg
all of the lines had to link, but it was fairly painless. thx abdo for an interesting collab. I never thought I'd be drawing stairway descendants in Lebanon.
A good deal of the assembled descenders came from this packaging job from Herman Miller, which no longer exists. Why spend days and hours creating new characters when I can redraw em from whats already the can. Yes, I'm the laziest illustrator you know. The one, so lazy, he never lifts a pen.