Michael Wolff for British GQ and story on how Americans are getting their news from British Sources (BBC, Guardian, Economist).
America, This Guardian's for you.
Not exactly the real thing.
and here are the sketches. I have to say James (the art director) got this one right. I had initially went with simpler logos and it looked too easy (perhaps I was quick to play it conservative— British editorials pay 1/4 what American publishers do).
The only beef encountered here was the shape of the G in the "Guardianweiser" logotype. I thought it should stick closer to the original. Is it that weird looking? Its still readable right? Its one of those things you don't look for consciously.
