The Social Animal
He tells a story of two people’s lives, a boy and girl and follows their development, and the development of the human brain, how they learn and master their worlds and especially the role that social interaction plays in how they adapt and have fulfilling successful lives.
Below are some great notes from Beck Stvan (Random House), my art director on the project:
Its important to note that we do NOT want to sell this as a “brain book”.
We need something with some whimsy, as the book is serious but has plenty of humor and warmth in it.
I see this as a large image as opposed to “spot art” but should be conceptual.
Some sort of overall pattern or matrix that suggests a society or community?
Society as a zoo? Maybe that’s taking things too far, and not serious enough though.
Two figures that interlock somehow and the overlap suggests something else?
The central theme is how we are motivated to achieve and receive recognition and how that in turn tunes are brain for great learning and understanding. The main motivation is an innate desire for community, love, acceptance.