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It's about time

FEBRUARY 26, 2013
Buyer beware
Today I've received the link to the new issue of Plansponsor magazine, and thought it would be about time to do a little hommage to the one and only SooJin Buzelli.
It has been around eight years now that I did get my first phone call from SooJin; yes, at that time phone was still working.
I don't have so much souvenir from this first collaboration although I do remember the image I've done; I cannot find a scan of it but I do remember SooJin was already pretty free and open minded.
The second project came two months later; it was about « whatever evoke Best Picks». «That's it?». «Yes».
I'm not 100% sure about her exact words, but anybody who has worked with SooJin knows pretty well this is the kind of brief we get.
Best Picks
Something about wedding contract, I guess
The difficulty to choose.
Since, we've collaborated many times, from quarter pages to opener or even covers.
It amazes me how it has become quiet instantly so great to do work for Plansponsor. 
We're not talking about some kind of cultural magazine here, it is a technical business oriented type of content, there's no fancy subjects, not a huge exposure either.
It's only thanks to SooJin's desire and efforts to design a great looking magazine that makes it such a thrill.
Each time, she seems so confident we're the right person to do the project, so open to different approaches that we tend to forget about our own uncertainty and doubts. We have to raise to the level of her enthusiam.
I'm sure a lot of you would put it in better words, but mostly, I wanted to say that to me, this attitude, SooJin's attitude, towards the illustrators, is priceless. 
Here are some of the pieces we've done along those eight years.
The weights of measure
Exit signs
The plot to kill the 401(k)
Protecting your assets
Direction
Been there. Done that. Now so what?
© 2024 Gerard DuBois