I had a chance to do another full page for the New Yorker, finished this a few months ago but it's just running this week. The article is pretty interesting but I found the ideas for an illustration just not flowing, and I'll explain why. The article talks about The Cheesecake Factory, how it is vey well run, adapts to change quickly, satisfies it's customers and is very much run like a well oiled machine. The writer then compares this to our health care system, how we can learn from the Cheesecake factory way of doing business and apply that to the health care industry. if you know the Cheesecake Factory you know it's a place where each plate is at least 4000 calories, and the giant slabs of cheesecake probably 5000, and thus the last place you think of when considering ones health. That was the first stumbling block, the second was this, I tend to mix imagery, iconography, cliches, etc. to try and come up with interesting solutions, mixing food imagery and health care paraphenalia is just unappealing, cheeseburgers and catheters, that kind of thing. So I did the best I could, I'm pretty happy with the results but it also seems like one of those assignments where I fell back a bit too much on what I'm comfortable with, not very challenging. Here are my roughs.