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Christoph Hitz
My first promotion card.
posted:
Gouache on corrugated cardboard
The Korean deli downstairs had stacked the old boxes by
cutting them into sizable chunks for the trash. I noticed all the interesting prints on the boxes, animals, oriental lettering etc. I started painting with gouache on these chunks of cardboard. The color xerox at the time looked like hell. The guy at "Jellybean"
wanted a fortune for highend prints. So I decided to send them out, one postcard at the time. Until a photographer friend of mine had mercy on me and took a color negative picture with his Sinar camera. I had about 100 c-prints made and mounted them on card stock. Something about this image seamed to resonate with the art directors, this image got me about 20 jobs.
The art directors liked the art until they found out that the corrugated cardboard couldn't be mounted on a
scanner drum.  It was the year 1985 just at the dawn of postscript.
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