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Christoph Hitz
Idea Bubble
posted:
After I e-mailed the finallized Illustration to the magazine, I got a phone call from the Art Director telling me that he was sorry and my illustration wasn't going to run. The story had evolved into a personality story and portrait photo was chosen. I was pissed for about 30 minutes, not because it was canceled, but because I liked the concept. Then I decidet crisis equals oportunity and turned the file into a texture / background test.

The Story
For the past few years Yahoo has found itself struggling against small startups to build the best next-generation Web features, tools, and social platforms. Now Yahoo is trying to tap its inner startup with a new teams of inovators, the whole effort is led by a genuine star of the Web 2.0 movement, Caterina Fake, who co-founded the innovative photo-sharing site Flickr. Yahoo would like to reclaim the reputation for Web innovation that Google has usurped in recent years.
Enlarged offset print screen
On corrugared board
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