I laughed, I cried, the suspense, the drama and the haunting beauty....
I noticed the title "Helvetica" while cherry picking trough the Netflix
documentary film list. The movie commemorates the 50 year anniversary of the timeless type face. The director Gary Hustwit mixes clever pan shots of the type face in use with interesting interviews of prominent designers like Erik Spiekerman, Herman Zapf, Neville Brody, Stefan Sagmeister, Lars Müller, David Carson, Massimo Vinelli, Paula Scher to name a few. Since it's inception in 1957 by Max Miedinger and Edi Hoffman for Haas Schriftgiesserei in Switzerland the type face took off and has become the worlds most visible font. Not without controversy, the purists among the designers who used solely "Helvetica
" and the proponents of the type face make this documentary a very interesting movie to watch.