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Joseph Fiedler
They Still Make Annual Reports!
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Now that it’s on it’s way from the printer, I can post about a project that I worked on this fall.  In September, I was fortunate to get to do the Harvard Medical School Annual Dean’s Report.  The Report required a conceptual cover and six interior illustrations.  The piece was done through in-house designer, Rachel Eastman.  Over all, the project took about 2 months including concepting, various back and forth minor revision type stuff and finished paintings.  We also did a separate scan of textures for the back cover.  The staff at Harvard was well-prepared and easy to work with.  It was exciting giging with them, I barely graduated from high school!  Also, two previous Report artists have been Luba Lukova and Drawger homie, Brain Stauffer, so I knew it had five star potential!


The theme was rather challenging: Systems Theory as it applied to the various departments and programs at the medical school.  Systems Theory!  I might add, that in addition to the obscure subject matter, there was no actual text [only links to articles about the stuff that would be written about!].  Essentially, it’s about how parts effect wholes and that wholes are parts of greater wholes, something like that.  I read about a guy named Waddington who had a theory about how marbles roll downhill and that clicked with the molecular component and that’s how I came up with a motif that could be used throughout.  All work is made by hand via outmoded technologies.
Cover detail
Cover sketch
Background texture
Interior piece
Detail
Sketch
Another interior
Sketch
Another interior
Sketch


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Fiedler is teaching at TutorMill, an online mentoring site for students of illustration!