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Stephen Kroninger
Virgil Partch Promotion Booklet
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I don't have any more information on this beyond the thing itself. Text: Every television viewer is pleasantly aware of the new animated commercials, and alert advertisers across the nation are taking advantage of this effective way to tell and sell...without losing their audience. ERA is in the business of producing these films, utilizing the combined production experience of a staff with years of background in the animated cartoon industry, plus a wide range of top-drawer creative art talent. Now, on an exclusive basis, ERA offers the talents of one of America's outstanding cartoon personalities: Virgil Franklin Partch..."VIP" to millions of enthusiastic readers! Vip's vast audience is a responsive and loyal one. His inimitable style, distinctive as a fingerprint, is more readily recognized today than that of any other cartoonist. He has, for many years. worked with a select group of commercial accounts...Southern Pacific, Angostura Bitters, Wheaties and Morton's Salt, to name just a few. The outstanding success of these campaigns is attested to by the fact that they continue, year after year. The impact to be gained by an "animated" Partch is difficult to conceive. His early years of experience with Walt Disney, combined with his modern, vivid style, make his work a "natural" for television animation. If Vip's widely recognized style can lend impetus to your sales program, we urge an early decision. His contracts will be limited to one client within a product classification. These same clients may then avail themselves of Vip's services to integrate their entire campaign, through all media....


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