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Stephen Kroninger
Early Eric Carle
posted:
 For the past few weeks I've been poring over issues of Graphis from the fifties into the early sixties. These images and text are from GRAPHIS 86 published in 1959. This isn't the entire piece. There are many more images. I found these interesting because they are Carle working in a variety of styles, experimenting, searching for his voice. I hope you find them as fascinating as I do.
"Eric Carle was born in 1929 in Syracuse, New York. He was educated in Germany and trained at the Akademie der bildenden Kunste in Stuttgart, studying under Professor E. Schneidler (1946-60). He was with the promotion department of the New York Times before serving in the U.S. Army. Since 1955 he has been associated with L.W. Frohlich & Co., Inc."
"Eric Carle was recently appointed Art Director of I.M.S. It is his responsibility to coordinate art departments abroad. An intricate task indeed."
 Carle is a graphic designer without formulas, which immunizes him from trite cliches. He has a warm grasp of a problem that gives images a glowing aliveness. For him, a successful promotion piece must have articulate impact...should work effortlessly without pushing or pointing. He is accomplished in many mediums, and this enables him to use the technique best suited to a particular situation. Casrle believes that a creative individual should maintain an optimistic approach. The moment he starts to worry and fret, he finds that his work becomes dull and cold, therefore the importance of the uninhibted attitude.
 Carle likes to play around with a project until suddenly something works out of it spontaneously...this means a standing invitation for the accidental and incidental. In Carle's opinion. pharmaceutical advertising art should possess a certain abstract quality, acting as a diverting counterpoint to the extremely concrete nature of the copy."---P.K. Thomajan


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