It being a new year I felt it a good time to do a promo card. For most of my career I've tended to rely on large volume postcards, sourcebooks and recently, email. Efficient yes, but not particularly exciting. Returning to an approach I took in my early days I decided I'd do something more "high touch". If I were to make a new year's resolution it would be to do a few more of these types of promos through the year, but like most resolutions I can make no guarantee.
For this I chose a limited-edition postcard sized 'giclee' print. The edition is only 100 and will be sent to select recent clients as well as desirable ones. So in that regard it's as much a thank you card as promo card. The image is a recent personal piece. I gave the artist proofs as xmas gifts.
Using a large format 8 color inkjet I printed on sheets of heavyweight Crane textured 100% cotton paper. I cut the 36x44 inch sheets down to 18x22 in advance of printing to make the cutting more manageable. Each card will be given a wraparound with my web URL and mailed in an color envelope.
If you're an art director and would like to receive one, by all means email me and I will include you.
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