Last spring, Nicky Lindeman from SpotCo called for a poster for Seattle’s The 5th Avenue Theatre production of ‘On the Town.’ The classic musical tells the story of three sailors on the loose in NYC, “three sailors as they try to cram a lifetime of romance and excitement into a day-long adventure in the city that never sleeps!” No tigers, no lost teeth, no roofies. SpotCo wanted the look of a classic Broadway show poster, they sent me a rough sketch, and I offered to include the typography in the illustration in order to get the right feeling for the poster.
Here's SpotCo's sketch, my first sketch and a couple of color comps.
Nicky and everyone at SpotCo are total pros, and they were a pleasure to work with on this one. The production will be staged April 13- May 2, 2010.