A job I just completed is an excellent example of what well managed collaboration can produce. The ultimate client is Out of the Classroom (OOTC), a company that creates programs to deal with alcohol related problems for colleges and universities. The designer who got me involved is a principal at Essinger Sullivan. At the start of this project, the illustrator, the designer, and the marketing director from OOTC got together face to face and discussed the goals of the project and the technical requirements. At the end of that brainstorming session, we had a solid direction (from initial sketches by me) that everybody bought into. The end result was a campaign that succeeded on multiple levels and is producing solid results. For me it is a big win for illustration once again demonstrating its flexibility and strength in portraying compelling ideas and messages.
