Richard A Goldberg - Conquering Cliches

Conquering Cliches

posted:June 22, 2006

Feeding Frenzy. Article about how big companies are buying smaller companies with a market niche.

When I got this assignmen, the AD told me the editors wanted the ol' big fish eating little fish idea. I told him no problem, I liket to turn the cliches into something new. I liked the results.