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Richard A Goldberg
Google Gig
posted:
The first sketches

One of the joys of this business is the variety and range of gigs that come to you out of nowhere. The other month I get a call from a guy in Chicago who said he googled ‘illustrator’ and my name came up (no thanks to my web placement efforts).  He owned a trucking company and told me an idea he had while driving to work. He wanted a logo to show a truck smashing through walls, demonstrating speed of delivery to his customers. My first reaction was to be leery of a cold contact who may no nothing of illustration or how we work. However, he sounded cool over the phone and gave me a web address to check out his company. I come to find out he is also a professional sports photographer and this relieved me since I felt he knew something about our business. I told him my price and a request for 50% at the end of the sketch phase which he readily agreed to and I was off to the sketch house. He chose one which I refined and I received my check in two days (love this guy!). I refined the refined sketch into the final, delivered it via the illoz ‘workspace’, and have a piece that is not my usual fare but had a great experience producing. I love this business.

The 'refined' sketch (I never like to do tight sketches)
The Final


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