This is the background on an animation created for AVID's "New Thinking" campaign. It is an offshoot of the print work that I had worked on for them. I was working with Jim Ball (producer), White Rhino (agency), and Dave Allen (Boston National) on this project.  Jack Dangers from Meat Beat Manifesto created the original audio track, which was tweaked later to fit the visuals. It was a tight deadline (2.5 weeks) and needed to be animated in HD, which increases the crunching for the computer.

All the imaging was done in Photoshop and After Effects. Below show the final storyboards, some screen grabs, and some detail screen grabs. Lastly are some shots of the animation and print work being shown at one of their events at the old Supper Club in NYC. They showed the animation as an introduction to the new CEO. Thats me (sitting) feeling like a rock star (one of those rare times) in front of the blown up images.

Avid and the others mentioned above were so great to work with. They kept pushing me to make it darker and I was always saying "are you sure?"... I'm used to it going the other way, especially on the ad jobs.

The whole animation can be seen on my site (http://richardborge.com), under "animation", as well as by going to:
http://www.avid.com/newthinking/index.htm   click on "thinking".

thanks for looking.