top
log-in
Leo Espinosa
Get the Party Started!
posted:

Good art direction always makes a project easier and more enjoyable, but when you have a team pushing for your work to remain untouched, well, that's just priceless. I had the pleasure of working with the Marketing Store Chicago on a series of illustrations for a sweepstakes for McDonald's called Prende la Pachanga (Get the Party Started). We presented some "safe" ideas and this one, and the agency was very surprised and pleased the client went for it. Me too!
..............................................................................................................................................................................................

Personally, it was very rewarding to do something less expected and cliché for the Latin market. It also gave me a chance to play with a vibrant pallet I don't normally use and to dig deeper into type and character design.
..............................................................................................................................................................................................

Here's some of the early type. I had to take it back a notch for this project but I'm still tinkering with it for something else. A new Pacman game, maybe?
..............................................................................................................................................................................................
My first sketch with a different color treatment and rough characters. Good enough to sell the idea!
..............................................................................................................................................................................................

The diagonal composition for the whole campaing came up when they mentioned that a tee version was also going to be needed. I kind of worked the whole thing backwards from here.
Muchas gracias Diana Samper and Adrian Arroyo! It was an absolute pleassure working with such pros!
..............................................................................................................................................................................................
Recent Articles
Topics
Archive

Sketchattack! (68)

Sketch-o-rama (74)

Euro Moto&Scooters (12)
Links
Otis + Rae