I love packaging design and it's always a treat when I get to put on my designer hat for this kind of projects. In the past few years I've illustrated several game boxes for Hasbro, but last year I got a call from them to work on their classic Twister box (insert happy face). After the first round of sketches, I was surprised to hear that the AD, Joe Dzialo, liked the one where I didn't fill all the characters with color and I was expecting that if going in that direction -
which I really liked for its simplicity- I was going to be asked to give everything a solid color. Joe replied that keeping those outlined areas made the whole composition more dynamic. Well.. his decision made my day!
It took a while but the game is finally out, and -
I've heard- looks quite sharp on the shelves (Insert winking face!)
