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Leo Espinosa
August 2011
Nuts and Bolts
posted:
As I mentioned in my previous post, last month was bananas between driving out west to our new home and the amount of work that fell on me. One of the most complex but VERY fulfilling projects was the design and art direction of a TV spot that just aired on national television in Colombia over the weekend.
My good friend, (director) Mauricio Pardo, asked me if I was interested in designing the overall look and characters for a commercial commemorating 60 years of Colombia's biggest oil company. The challenge was to show how much the client cares about education, progress and the environment using some sort of loose mechainism the Ad Agency had in mind. Timing was tight, but I thought that my use of color, simple shapes and character design could really work well with their concept and agreed to it. What I didn't anticipate was  that the same look needed to be carried over to the print campaing and that I would need to illustrate the ads in record time.

Long story short, two weeks of solid work, many cups of coffee, a few all-nighters and all the graphics were done. Then came the collaboration with the director, the creative team, the animation studio and the sound designers. They all did their magic (with a lot more coffee consumption I must guess) and the campaing was finished up and delivered to the public!

One of the main constrains for the TV ad, was fitting in all the ideas that came from the agency, animated at a reasonable pace. All my drawings were already done but not all of them made it to the final cut. Like the frame you see above, which was meant to be the closing of the spot
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This was one of the illustrations done for print. The look needed to be as close as possible to the TV spot but with a little bit more detail, texture and volume
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These are some background and characters, both from print and TV, that will be featured in a 60" version of the commecial. I had a kick designing the little critters!
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The short 35 sec. version of the ad!
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PRODUCTION HOUSE: Colombo Films DIRECTOR: Mauricio Pardo ART DIRECTOR AND DESIGNER: Leo Espinosa POST PRODUCTION: Dr. Pepe ANIMATORS Dr. Pepe: Catalina Noriega PRODUCTION Dr. Pepe : Camila Robayo EXECUTIVE PRODUCER: Nathalie Burnside ASSISTANT DIRECTOR: Andres Cortes SOUND DESIGNER : Sonica AGENCY: Sancho/BBDO CREATIVE TEAM: Sandra Murillo, Dario Rodriguez CREATIVE DIRECTORS : Juan Gomez, Andres Maranta R&TV: Maria Mercedes Medina
Moving
posted:

I know it's been a while since my last post, but a lot has happened in the past couple of months that have kept me away from Drawger.
After years of living in the North East, la familia Espinosa decided to move out west and start a new life. We chose Salt Lake City because of many reasons but two of them stand out: One is family (cute little cousins for our kids included) and the other one is the easy access to the great outdoors all year round, mainly in the winter time, when skiing (which we all love) can easily replace TV and video games (which the two young members of our clan seem to love).

Back in May, we bought a swell mid century house that needed some work, planned to drive cross country and started "remote remodeling" while still living in Providence, hoping that our new home would be ready by the time we would land in Salt Lake. The trip felt really long at times due to the heat wave that was heading in the opposite direction, but at the same time it was very special in many levels and made us appreciate this vast and beautiful country much more.

Because of the strange ways the universe behaves, a few illustration projects I had on hold got the green light as we started our journey from lovely Cape Cod forcing me to work at night at every single motel we stayed in. Even after we arrived I kept burning the midnight oil and pulling a few all-nighters to complete all the assignments on time, including an animated TV spot, an ad campaign, a CD jacket, a couple of book covers, character and type design and my regular editorial jobs. It was truly insane!

But because the universe is not that inconsiderate, work finally slowed down and we have been able to explore and relax a bit too. We have hiked up to places where there's still snow, rode our bikes up and down these canyons, swim in the afternoons, enjoyed awesome concerts and met great people like fellow Drawgeroid, Robert Neubecker and his family.

As time permits I'll be posting the projects I've mentioned above, some of which I'm extremely proud of. Needless to say, after a month of being here, construction is still going on at our place and we still have a few more trips to IKEA. Alas, it all feels right, fresh and exciting.
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