At your stands now, in the current issue of ROLLING STONE, with a very pensive Leonardo DiCaprio on the cover, a pretty disheartening article in the National Affairs column on how politics and business work in America and how big polluters continue to reign supreme contrary to all the upbeat rhetoric from the Obama Administration.
The sketching/idea process went through a number of morphings as we went back and forth looking to say something new visually about a very covered topic. But the emphasis had to be the White House ducking the hard fight with the special interest polluters. The final idea, which coincidentally popped into all our heads almost at the same time independent of one another, was to do a spoof of the iconic Charles Atlas kicking-sand-in-the-face advertisement. It printed beautifully and made for a strong image.