Illustration Forward

It's no secret that print editorial, faced with a lot of entertaining competitors, is losing market. When the topic comes up, my suggestion for regaining momentum is simple. Offer something that no other medium can deliver as effectively: remarkable illustration paired with outstanding writing. Make it a product people really want to look at first, then seal the deal with compelling content. My concerns for print have mostly dwelled on a lack of foresight on the part of editorial management. Instead of more art, I see less. Instead of better content, it seems to get worse. Poignant art as a necessary ingredient for catching eyeballs, starting conversations and staying competitive and relevant in a changing world doesn't seem to have many buyers. Why is this the case? To me, it seems fairly simple. If you want to compete, do what you do best. It's easy to lay blame at the doormat of lack-luster and unimaginative management. They're a big target and easy to hit. But, there's plenty of blame to spread around. Imagine if some of it falls squarely at the feet of the illustration community, itself. I started imagining that recently and it wasn't a fun exercise. Anyone involved in the commercial illustration boom of the 1980's and 90's will fondly recall those salad days of cash and plenty. They were good times, but good times can breed complacency. The world of entertainment has changed dramatically, while you could argue that the basic assumptions about what illustration should deliver to an audience has stayed fundamentally the same. Illustration can still offer decoration, of course, but the demands for interpreting hard editorial content with skill and insight should be on the rise. I don't see that happening. Perhaps I'm expecting too much? I see more of the same salad day reruns. A good example of rising editorial standards is Forbes Magazine. Forbes, as anyone in the illustration racket knows, has been a long-time supporter of great illustration. They've used it well and in abundance. At the same time, Forbes has also consistently contributed hard-hitting and provocative editorial views. They remain a class act. The quality of journalism in Forbes has risen and in that regard they seem to be meeting the challenge of a new world. I look forward to it arriving. When Forbes exposes corporate corruption, poor practices and outright fraud, they often turn to the best illustrators in the business to help them tell the story. Their instincts are right. Illustrations should be able to aid this type of important content. As I was doing a casual browse through the last year in print for Forbes however, I was disappointed in the art. I didn't find even one example where the art came close to hitting as hard as the content. It was an unsettling realization for me. I say this knowing full-well that I am referring to the hard work of esteemed colleagues that I both know and admire. So, I'm a cruel SOB. I will loose friends. I don't care.