Bill Mayer
Omphaloskepsis
JUNE 22, 2010
A FUZZY NAVEL
Once upon a time, a long, long time ago, there was a little guy who came to be known as Wally. Wally actually started out as a drink coaster, brainchild of Jean Page at SVP. They came to me and asked me to be a part of this great summer campaign for Yupo; I was sent a list of drinks I could illustrate. By the time I responded, most of the good choices were gone. Fuzzy Navel was still open, so I did the normal fifty thumbnail ideas and the one that struck me right away was this cute little guy in deep Omphaloskepsis, (contemplating ones navel.) I thought it would be funny to have him hairy everywhere but his head. As I am not a hairy guy, someone had once sent me a chest wig as a joke . So, I scanned the chest wig in and made a brush out of it so I could paint anything hairy. The folks at Yupo fell in love with him, and for years they had some happy fun together.
Once upon a time, a long, long time ago, there was a little guy who came to be known as Wally. Wally actually started out as a drink coaster, brainchild of Jean Page at SVP. They came to me and asked me to be a part of this great summer campaign for Yupo; I was sent a list of drinks I could illustrate. By the time I responded, most of the good choices were gone. Fuzzy Navel was still open, so I did the normal fifty thumbnail ideas and the one that struck me right away was this cute little guy in deep Omphaloskepsis, (contemplating ones navel.) I thought it would be funny to have him hairy everywhere but his head. As I am not a hairy guy, someone had once sent me a chest wig as a joke . So, I scanned the chest wig in and made a brush out of it so I could paint anything hairy. The folks at Yupo fell in love with him, and for years they had some happy fun together.
the original "Fuzzy Navel" drink coaster © Bill Mayer 2010
The "Weeny Wrapper Ad" or Pinup Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
THE SEVEN DEADLY SINS
The Deadly Sins Campaign.SLOTH was definitely one of my favorites Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
Variations from The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
Variations from The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
Inserts and brochures, Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
Variations from Attributes Campaign. I laughed out loud the first time I saw this one.... Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
Variations from Attributes Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
Wally lives on in Yupo's "Wally Awards;" (A contest for the best use of Yupo Paper) in a special award I designed for Yupo; a snow globe. It was supposed to have hair floating around inside of it, but the folks at Yupo decided that it should be Yupo pellets instead. Now, Wally is taking a long needed break. (Although it is rumored he may make a comeback early 2011...) Stay tuned for breaking news on this development.
Illustration of the Wally Award.before we did the actual award I had done this Illustration of an award for them. The actual award was cast and asembled in a cute little six inch snow globe complete with Yupo pellets inside.
© 2024 Bill Mayer