Innovation in Finance; New York Times
DECEMBER 5, 2013
Alway a treat to work with Minh. The Dealbook cover was a collection of articles about innovation in finance. Some good, some bad. a generic illustration kind of made sense.
The ideas are flying all over the place as usual. Hoping somthing will land close to the mark. I don't hear back so I keep drawing.. Tried a second batch of abstract concepts.... Finally he responds. He likes 9, 10, 13. I think the machine-like robot was hitting close for Minh. He stressed he wanted to find a way to make the machine/robot in a way where something was being put in and money was coming out. I tried a bunch of variations of this, trying to figure how to make it work. I mean, without showing his internal digestive system. I liked the idea of people walking in with briefcases and walking out with money but noone else does so I stay on the robot thingy...
I try some variations of the Robot thing... I liked the pulps-like brain, little skinny arms. I try some variations and combinations. The final robot seem like he will work. I liked the idea of him free standing... Tried to see if that variation would pan out.
I try some variations of the Robot thing... I liked the pulps like brain, little skinny arms. I ty some variations and combinations. The final robot seem like he wil work.
Two small variations, boiler like robot on the left and the towering huge standing one on the right.
I was trying to give Minh an alternative to the one putting things in its head with kind of a Frankenstein version. Lightning making it light up. I think this was not obvious enough for him, but I liked the lightning so kept that in also.
Minh doesn't like the wreckage going into his head. Wants light bulbs and lightning bolts. wants to add two inches to each side. I am thinking this is so much extra work... We write him to try to get an exact size so we can minimize the extra area around the illustration.
Much thanks to Minh at the Times for calling me with this fun project. Always such a blast working on these. A collaboration is always a little giving and taking, tryiing to find the right image that will get the idea across. I thought this one worked pretty well.
Last minute change, Minh wants to put the headline on the bottom of the art so we ditch the lake and most of the trees to simplify. I don't think they're really necessary, and the piece still works. Big thanks to Minh at the New York Times for making me look so good. Always a treat working with you.
© 2023 Bill Mayer