The timing was right when I recently showed some new work (my Leo style) to a friend in town. She is a designer for Dockers shoes and thought my work was a perfect fit for a project they were about to start. They were designing the shoebox and tissue wrap for their line of boy's shoes.
Many shoe companies are now using the tissue that wraps the shoes as a sort of marketing tool - anything to communicate the message... For example, Timberland has their thing - but it is just a repeated pattern of woodsy elements. Paula Hyde, the Dockers' designer extraordinaire, envisioned this could be pushed further.
The concept: illustrated trivia and interesting facts that boys might find interesting - and tie in to the overall feel of their brand. Also - to give the shoe buyers something to really look at - and want to read, and perhaps even fight over. (kidding).