The journey continues
JULY 10, 2019
As I occasionally look back on my so-called career, I marvel at the circuitous path it has taken. From the beginning as a clueless artist who stumbled into New York City with no clear direction, I have found myself in a myriad of disciplines inextricably bound to what the market desired. First, it was lettering, icons and adorable spot illustrations for a wide variety of publications. Soon afterwards, I found myself immersed in book covers and packaging design followed by a hefty dose of magazine illustration that morphed into an ongoing succession of magazine covers. For a while, I had a thriving business in stock illustration and gloried in the bounty of regular weekly newspaper assignments. I have watched curiously as one source of work dissipated and another came into being and, with some trepidation as business began to decline in the evolution to digital publishing. A font I designed for my wedding invitation led to monthly royalty checks and a spectacular stroke of luck got me engaged in an ongoing packaging project that continues to this day. I am eternally grateful to continue to be employed, albeit with less frequency but, no little satisfaction.
My favorite part of all of this still lies in examining the process so, herewith: a brand new project for the delightful Kelly Tedrick at Exhibitor Magazine.
Incomprehensible scribbles that only the bravest of art directors will show to an editor.
Ripoff of the Great Seal that betrays my lifelong desire to be a counterfeiter.
That's amore. Adding festive color while the printer insists that all the fine hatching must be 100 K to avoid a moiré.
I never tire of trying to fit long headlines into narrow spaces.
Hoping the reduced size seal doesn't self-destruct.
Cheating some process tints into the hatching because, come on!
© 2022 Daniel Pelavin