The way I see it.
JUNE 2, 2021
As this was my fifth opportunity to do a "Largest Money Managers" cover for Pensions & Investments, there's the added incentive to find a unique point of view. Always grateful to art director Gregg Runberg who has the patience and trust to deal with my unintelligible sketches and and distracting wisecracks.
The evolution of tight sketches. I only showed the one on the right. Although I had completed the lettering on the left, it didn't work so, fortunately, I had the presence of mind to redo it.
How many ways can you show a bank facade and still get typography big enough for a cover headline?
Drawing letterforms from the inside out rather than from contours.
© 2022 Daniel Pelavin